Globalization and the emergence of digital trends in fashion and behavior

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The digital transformation brought new trends that have been spreading and developing in recent years, mainly after the beginning of the covid-19 pandemic. The needs of social restrictions and the stop of an insane pace of work helped people to rethink their habits and to adopt the use of new digital technologies for everything, including the way of dressing and behaving. 

This new reality affected several market sectors, such as the fashion segment. The textile industry was one of the most affected sectors of the economy, and this made the market rethink its practices in order to continue to meet the needs of users. To the digital trends emerge within this new reality to help the fashion industry consolidate a new relationship format with users. 

Fashion market adapts to new forms of consumption 

One of the main digital trends in the fashion market is to understand and adapt to new forms of consumption by the public. Currently, many people shop only through online platforms and look for items they need most. In this sense, the fashion industry seeks not only to adopt technologies for online consumption, but also to meet new customer needs. 

The consolidation of online commerce brought the possibility of continuing to sell even with the restrictions of the pandemic, in addition to seeking to strengthen the online relationship with people. In a new format, the fashion consumer searches for items of greater need, which represent more than just clothes, but adopt a concept, an idea that has value for the world. 

Appreciation of the domestic market and decrease in the pace of industry production 

Another major trend in the behavior of the fashion industry is the need to value the domestic market. Having a fashion supply chain in your own country is essential to keep producing, regardless of external factors. This allows companies to continue producing for the domestic market, becoming an alternative to reduce losses and stimulate consumption. 

Allied to this new need to divide production into different markets, the fashion industry also seeks to reduce the pace of production. Slowing down is the only way for fashion to stay on its feet and to meet the new needs of a much more demanding public. 

Innovative clothing technologies 

Among the new consumer behaviors, the fashion industry seeks to adapt to needs, and this has brought the trend of technologies that can produce technological clothing. Today, it is already possible to notice clothes on the market that do not absorb heat, that do not fade easily, that are much more comfortable, that have antibacterial features, among other features. 

The production of clothing items from 3D printing has also grown, which also brings a more sustainable way of producing clothing. New technologies bring the trend for clothes that are not just for wearing, but for bringing new concepts and features that meet other fundamental needs for consumers. 

Fashion without cultural borders and identity 

The globalized culture allows the growth of the fashion industry in different consumer markets. Fashion has no barriers, today it is possible to trade with the world digitally, and this is a huge trend. Entrepreneurship in the fashion market is international and seeks to serve new markets and consumer styles. 

Furthermore, fashion is the creation of an identity, this is one of the most important references in the consumer's life. The customer does not wear clothes, he wears an idea, a concept, and the trend is for the industry to look for timeless and innovative fashion.