Marketing is currently getting saturated. I go into my email and find the same message sent by different people. I access several pages of some producers from different niches and they always say:
- Learn the secret to ...
- The technique for ...
- Get more than 7 digits in a week ...
- In just 6 weeks…
Nowadays producers are applying the same formula to attract the public, and this formula really works, but there is a problem with all of this.
Things get saturated
Suppose you want to go to a costume party and you are dressed as Spider-Man, when you get there you find another 10 spider-men, are you comfortable with that?
Someone with a Pikachu costume arrives at the party, this costume is unique and attracts the attention of everyone at the party. You regret being Spider-Man.
At another party you decide to go from Pikachu, then another 10 Pikachu appear. Think about it a lot and compare this illustration with current marketing.
Marketing is currently getting saturated. Nobody wants to know more about Spider-Man or Pikachu, because many have been fantasized about it.
When you open your email and come across an advertisement, you simply delete it. How many users are not using Adblock in their browser? Have you ever clicked on website advertisements?
With each passing day it is getting harder to profit because people are doing the same things. And visitors know that! When they open a page with a single video, most close it.
Of course, interested people will buy your product. But how many people should you have turned away from your product just because marketing looks like countless others?
All types of marketing revolve around differentiation, equal people are worthless! - Bruno Ávila
Traditional Marketing died, now it's up to you!
Traditional marketing that companies have been doing for many years has died. Currently marketing is YOU! Nowadays you should promote yourself and not the website or the name of the company.
By promoting yourself you become unique in the market and this gives you the ability to sell anything! By becoming the only one on the market you eliminate the competition!
Only people are making the same mistake, they are making the same as others. Even doing personal marketing, they use the same messages, the same emails, the same phrases, similar names on the product and this is totally visible.
You must differentiate even a little! The difference makes the sale! It is not difficult to be different and use the same formula, the same mental triggers. Just don't make the mistake of being like others!
Are you being different? Are you offering something different from your competitors? Is your communication feeling different? Think about it and start being different!
Everyone wants to use the same bus to get to a place, but it doesn't fit everyone, this could end up causing an accident.
If you are in the middle of a group that has a lot of rejection, you will lose credibility. So be careful not to look too much like other people.
Finally, I want you to remember the following points:
- Be sure to be yourself to do marketing!
- Trends come and go.
- Do not use the same words as others.
- People buy from people.
- Be different!
I hope you enjoyed the article, share it with friends and leave your comments. Thanks to Bruno Avila that inspired me to write this article.
