THE language digital is an important tool for you to be able to work within the internet. Today, most companies need to know how to connect with the public to get good results.
Communication is a tool that is in constant motion. The way people talk changes all the time, and you need to keep up with this type of movement if you want to be an influential company in the market.
The world is undergoing a process known as digital transformation. In this process, a series of technological advances has become popular and entered people's daily lives, especially communication tools.
Through social media, instant messengers and other means of dialogue, most people are constantly communicating, often using typing shortcuts to speed up this process.
With these shortcuts and abbreviations, the so-called digital language ended up emerging, and has taken up space in society as a whole. Today, most people understand this type of language, and many use it as their primary means of communication.
A company aware of the current situation and whose main objective is to grow within its segment, understands the importance of this resource, and how it can use it to become even more relevant in the job market.
What is digital language?
In a simple definition, digital language is used in writing, joining words, digits and symbols to facilitate communication in digital channels, such as:
- blogs;
- websites;
- Social networks;
- Instant messengers.
Because of this, it is considered digital language everything that encompasses the writing or reading this type of term, as well as the interpretation of signs and symbolism that become common among internet users.
In its inception, digital language was used as a way to streamline communication over the internet. Abbreviations and symbols began to replace traditional writing norms in favor of a more assertive and objective message.
Today, there are even elements of digital language that do not involve writing, such as memes, images that send a message to the user.
Some of these terms were not even a reality until recently, but today they have become part of society's routine and it is very difficult to think of a dialogue on the internet without using these tools during contact.
Importance of digital language for marketing
For those who can understand how much digital language is influencing people today, it is necessary to keep in mind the impact that this type of communication has on marketing as a whole.
Understanding the type of strategy you want to create with this type of action is important, but you need to understand the peculiarities of each platform you want to use.
This kind of differentiation is no different from a physical situation. There are many different occasions and social groups that demand a change in the way you express yourself, such as when you are with co-workers and when you are with your personal friends.
Because of this, understanding the means of communicating over the internet demands attention and care that need to be evaluated in each platform you intend to use in your marketing strategy, making it an important communication tool.
On some platforms, for example, the use of hashtags, keywords preceded by the symbol “#”, are very common and help to index your content in their internet search engines.
In other social networks, however, this type of use does not have the same usefulness, and placing them seems to be disregarding the specific platform, as if the professional had just copied the content of the platform that he really wanted to engage with.
Main elements of digital language
There are some fundamental elements of digital language, which help to identify where you are trying to communicate and how best to reach this audience by thinking of ways to optimize these processes.
The cultural aspect is the one that indicates the environment where the language is inserted and its context, while the cognitive aspect is directly related to the way users think when they are in a certain place.
The constructive aspect, on the other hand, identifies that the tool should be used in a constructive way, which is beneficial to the users. The issue of communication is the way in which technology improves this element.
Trust is an item that must be taken into account, as it represents how much users are willing to learn more about mastering a particular technology, while creativity dictates how to use those particular tools.
The critical aspect of digital language is related to understanding the importance and power that technology has and how to use it correctly, while the civil aspect addresses society and how to apply this language more effectively in its executive project[/trp_language].
Defining your digital voice
For many companies, the process of standing out in the market is very important, especially in the digital field. This is where most of these tools come into play, presenting an adequate structure for you to be able to work your communication more effectively.
To define your company's voice, it is necessary to think of some elements in particular that communicate directly with society and with the brand as a whole, creating a unique aspect of communication that differentiates it from the others.
Culture is the first thing to consider when choosing a voice. Your communication needs to align directly with your vision, mission and values. Identify your company's ideals and how they relate to the public.
All these elements help the company to have a broader view of its communication, and understand how you can act to improve the lives of people who choose to trust your brand as a whole.
Culture deals directly with these elements, and with the tools you have to get an adequate structure and understand how you can better communicate with the people who trust your company.
The world is at a time of polarization, and being firm in your ideals and beliefs can be very important in ensuring that your consumers will continue to be interested in what you have to offer.
This relates to another element to your voice decision. Understanding the community around you is very important for you to know how to speak with quality and make the right people listen.
The group of people with common interests and tastes, with a greater propensity to consume your products or services is considered your company's target audience.
These people have needs and interests that must be studied to optimize their chances of selling. Among these needs are the means of communication they prefer to use, and it is essential that your company knows how to apply this to your advantage.
To be more assertive in your choices, you can choose to create a persona, a fictional figure based on your target audience. The difference with a persona is that it is much more complex than the group being studied.
With the persona, you can have more accurate answers to a series of questions in your activities, which helps you better determine how you can communicate.
Completing the process of finding your own voice is the question of conversation. You need to understand and identify how to positively contribute to the discussions your audience is engaged in.
Getting close to people is very important for any company, and knowing how to do this is very important for you to be able to structure your digital voice and understand how this language can be used in a satisfactory way.
The more you know about your own company, the easier it will be to understand how to use your voice and the kind of results it can bring to your sales.
Final considerations
The world is in constant motion, and technological advances never cease to amaze. Because of this, being aware of changes and news within the concept of digital language is very important.
New media and new formats are getting closer every day, and digital language spreads to more and more people. Understanding this reality puts your company in a position of relevance within the market.
Those who prepare and structure their communication to accept the digital world end up becoming leaders within their segment, with much more potential to explore.
