The emojis can be defined as pictograms that reproduce in a stylized way the main expressions of the human face. Their purpose is to communicate an emotion and they are used by matching a series of keyboard characters.
Today there are already several different types of emojis, representing not only human emotions and expressions, but representing objects and concepts in general, , travel, food, symbols of different types, flags, types of families.
It is therefore one of the main means of communication that currently exists. In fact, the use of emojis has transformed the language of digital communication not only in personal relationships, but throughout the world, even in the corporate world.
Just look at the service via Whatsapp, for example, all companies, even banks, communicate through emojis. These cute little faces are always being updated, and that's exactly what we're going to see in this article.
Let's find out who was the genius who created these icons, why they became important in communication and recent updates.
Who created the emojis?
Emojis were created in Japan around the 90s, and are characterized by belonging to a library of ready-made figures. They were designed by Shigetaka Kurita, who combined the Japanese expressions “e” and “moji” which means “pictogram” in Portuguese.
For this reason, emojis also include smileys, other symbols originally thought of as emoticons, but in their cartoon versions.
That is, in reality, emojis are an evolution of emoticons, used mainly in text messages, messaging applications and social networks.
Emojis today are increasingly diverse and present in communication between people to convey all nuances of moods. With that, keep following the text and see what this new update has brought again. Check out!
Updates and new emojis
New emojis arrived, both on IOS and Android with the 14.0 package update, where about 37 new icons were made available. The proposal is to offer a more complete catalog, in addition to inserting options that reinforce themes such as LGBTQIA+ representation.
To use the new faces in apps it is important to understand what each one means and that is why we will reveal all possible interpretations. Find out what the new emojis are and what they represent below:
The melting face emoji works as a metaphor, and is expressed through a little face “dissolving” in shame to the point of forming a puddle.
Therefore, it is an ideal emoji to be used when the user is in the middle of an embarrassment and wants to express their shame.
It can also serve as a good option for a climactic conversation, to express that you are “literally” melting in the heat.
Emoji with lurking eyes
This emoji is represented by a scared face covering its eyes and looking through its fingers. According to some sites, this new emoji represents the duality between wanting to see something and not being able to.
It's a good option to send at a point in the conversation that is an embarrassing, scary, and disgusting topic.
The “greeting face” icon is represented by a half face that simulates a military salute. This emoji can be used to show respect for people and subjects or to indicate obedience to orders received.
Emoji with dotted face
This emoji option consists of a face with an annoyed expression, and with pointed and dotted edges, which usually represent characters not seen in the comics.
It can easily be used, for example, by someone who wants to “disappear” in the face of a negative or embarrassing situation.
Bringing an example within the corporate context can be used. in messages like: ”No more hiding, streamline the processes", for example. And many other contexts.
The “crying” emoji is laughing and crying at the same time, and shows a smiling face with tears coming out of both eyes. This emoji came to represent the emotion of crying in the midst of situations of duality between something good and something not so good.
However, it can also be related to pride, admiration and gratitude. That is, it is a very versatile emoji and can be used in the following contexts:
- A lot of emotion;
- Feeling of something good and bad at the same time;
- Attempts to smile in a moment of sadness.
Thumb emoji touching index finger
The new gesture-related emoji option shows one with the thumb touching the index finger forming a heart with fingers and fist. The sign is known on the Internet as the name "finger heart" and was popularized by K-pop artists.
The symbol can be used to show love and, thanks to its popularity on social media, it has been added to the Unicode list.
party globe emoji
The party disco ball is an object widely used in the center of dance floors in nightclubs. It has now become an emoji that can be useful for fancy messages about parties and music, to show enthusiasm for events.
Smiley emoji with a teardrop
Among the new emojis are the smile with a tear.
This emoji shows the smiling face and with a single tear in the eye.
The emoji is often used in a sarcastic way, when a person tries to smile and stay calm even in a difficult and challenging situation, but it can also be sent to express a more contained emotion.
Bringing it to the corporate context, it can be used by a logistics company, for example, in automatic responses. As well as in different contexts of companies and organizations.
Emoji biting lip
This is an emoji that is represented by a mouth with biting action on the side, representing a sexy gesture and is a great option for flirting in conversation.
On the other hand, emoji can also be used in situations of fear, anxiety and worry as these feelings can also lead to a bite in the mouth.
To use emojis or not in your marketing strategy?
Before deciding whether to incorporate emojis into your marketing strategies, you should consider whether or not they fit your target group.
For example, will emojis in the marketing of an industrial automation company . can fit? It is a fact that emoji marketing can be a more effective type of advertising for those with a younger target audience.
However, that doesn't mean you can only use them if you're targeting that audience, nor is it guaranteed that using lots of emojis will make your ad successful.
If you can't decide, look at the competitor's strategies or do an A/B test and see which version performed better: the one with or without emojis? Try including them in social media posts, but also in emails or push notifications.
Also, you should choose emojis carefully as some may be ambiguous and your advertising message may be misinterpreted.
Emoji art isn't ideal for communicating a particularly deep message, but it does help increase brand loyalty and popularity.
Emojis and Google
If it's a blog, for example, it can be a great engagement strategy, as emoji searches can also be done on Google.
Therefore, it is possible to get high rankings in search engines for some emojis. If you properly embed keywords in your texts and they match an emoji, Google can only match them to the text.
Alternatively, you can try embedding emojis in your content, but only if the content actually matches them.
That is, exaggerating emojis, especially without context, can actually be shooting yourself in the foot, and it is not recommended to do this in any type of blog segment.
Therefore, the target audience and the segments used must be taken into account when implementing these measures, .if it is pertinent, using emojis can be a good way out.